PayTrace has reinvigorated its brand this week with the reveal of a new logo and tagline. The logo refresh offers merchants a warm smile and inviting color palette that best represents the current culture and brand of PayTrace. The new tagline, “gateway to happy” signifies the ongoing commitment PayTrace has to delighting merchants.
The new design mark embodies a less-is-more approachable look and feel:
The two constant-motion arrows denote the longstanding relationships that PayTrace builds and maintains with their merchants.
The blue arrow delivers PayTrace’s assuring role, while the orange conveys merchants’ happiness as a result.
The orange smile speaks for itself, purposefully standing alone at emblem interior.
Typeface signifies simplicity while sharing the notion that PayTrace is a brand that’s tried and true.
“PayTracers want to make merchants happy. This is our core purpose and permeates all that we do. Our new logo and tagline represent this passion in a customer-centric, innovative, and approachable way,” said Scott Judkins, Founder and CEO. “Additionally, our new logo reflects the energy, exciting growth, and dedication to 5-star support that inspire and drive PayTrace,” Judkins said.
The previous logo and tagline, “The Secure Advantage” had been in use since the company was founded in 2005.
PayTrace core values are:
Responsive – we listen to our customers, respond to their needs, and don’t rest until it’s right.
Industry expertise – we know what’s right because we hire, train, and retain industry know-how.
Innovative – we do what’s right by creatively improving systems and processes to delight our customers and ourselves.
Integrity – we build trust by doing what’s right.
Community focused -we’re passionate about serving our customers, employees, and communities.
Celebrate – We identify what’s right and celebrate when we do it. We’re excellent to each other and dance to the music.
About PayTrace Inc.
PayTrace Inc. is motivated by the challenge of delighting merchants. We empower sales partners by offering high value technology solutions to businesses. Processing over $10B annually, we are committed to delighting merchants with 5-star service. Our software offers payment systems that are comprehensive, lower processing costs, and increase security. Innovation drives improvements to our systems while our team is committed to serving merchants and partners. At PayTrace we are proud to be advancing payments one relationship at a time.